Being able to scan from contact to 9 inches made this the best performing hand held scanner we've tested. That makes the Metrologic Focus easier to use, which increases ROI. This is simply due to the reality that retail store clerks scan in this range more than any other. Thanks to the imaging technology, the Metrologic Focus also offers better durability and can read poorly printed or damaged barcodes. If that isn't enough, you can also read 1D and 2D barcodes -- omni-directionally. Not having to reposition the scanner or product reduces fatigue and speeds checkout times.